Monday, May 29, 2006

Bear Designed Displays

She accepted the disk and shook his large paw in thanks. There was no doubt in her mind that this would be another masterpiece. Skeptical at first, experience had shown her that indeed, bears did the most exquisite web design coding anyone had ever seen. Of course, the content was utterly nonsensical. What little of the text contained human words and ideas typically read like excerpts from manuscripts on fly-fishing, macroeconomics and Major League Baseball. But it would be easy enough to replace the bulk of the website’s body with whatever her business needed to say. The bears didn’t mind, they were being well paid.

Corporations were glad to pay them. Though not yet understood, something about the mind of the bears was so perfectly attuned to the coding and placement of graphic elements that their work was a joy to behold. People would stare for minutes on end at the corporate homepages for pharmaceutical and baking soda companies. Even the defense industry was improving its image through the use of bear-designed displays (BDDs). They were artful, well organized, and often deeply moving.

Everyone wanted a piece of the action, and the bears were happy to provide. They would work for just about anyone, even companies clearly linked to major increases in deforestation. They didn’t care. They were buying up land at a phenomenal rate. Just a year ago their combined properties were about the size of Rhode Island. Now their holdings rivaled Connecticut in size. They would protect their land the bear way, not through diplomacy or economic protest but through ownership, through the establishment of territorial boundaries and the forceful deconstruction of undesired interlopers.

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